BRANDING·2024

Health network brand system

Full identity, motion guidelines, signage, and patient-facing app design across 14 clinics.

Client: Aria Health
Industry: Healthcare
Year: 2024
Location: Sulaymaniyah, Iraq
Stack: FigmaAdobe CCSanityNext.js

A six-month engagement that started as a logo refresh and grew into a full brand system once the leadership team understood the cost of fragmentation. We worked alongside their internal marketing team and a dedicated signage contractor. The system is deliberately under-designed: a small palette, two type families, a tight icon set, and a motion language that works on everything from a clinic door to a 60-second TV spot. The patient app design language reuses the same components Web uses, so a future product team can ship without re-designing. Delivered as a Figma library, a hosted brand site, and printed guideline books for clinic managers who do not read PDFs.

Challenge

Aria Health had grown by acquisition into 14 clinics with 14 different visual identities, signage systems, and patient apps. The brand felt fragmented at every touchpoint.

Solution

A single brand system — logo, type, color, voice, motion guidelines, signage kit, and a patient-facing app design language — built so individual clinics keep their character within a coherent group identity.

Results

Patient brand recognition (post-rebrand survey) climbed 41 points; signage retrofits across 14 sites completed inside the agreed budget.

Services involved

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